ifferent web design agencies and professionals will have varying rates, so it’s a good idea to become familiar with the various stages of website design and the associated costs.
Having a website built may be confusing and you may not know where to start, how much it should cost, or what exactly you need. This article breaks down all the variables involved when setting up and maintaining a new website.
Of course, the cheapest choice in building and maintaining a website is the DIY option. Free templates for websites are available but these tend to be basic and lack any individuality. You can purchase a simple website template for around £25, which can incorporate a basic online shop. However, for a complex and unique website, many use a web design company to build and maintain their site.
Every website needs a domain name, as it is this that needs to be typed into the address bar to gain access to the site.
Domain names need to be unique as two companies cannot share one name. A .com domain name generally costs around £10 a year. (There are numerous alternative domain name suffixes now available however, from .associates to .yoga. For an extensive list see Wiki / List of Internet top-level domains)
Domain names that are popular will cost more due to the greater demand associated with their popularity. If you are keen on a specific name that is already taken, you could potentially apply to buy it from whoever already owns it, but this can cost as much as or more than the cost of developing the site itself.
Every website needs to be hosted on a web server. Again there are free options available, via Google for example, but these are limited and not always reliable.
Hosting on a shared web server (containing other sites) usually costs around £10 a month and this is generally acceptable. (To have your own server is much more expensive with costs averaging around £60 a month.)
You can get regular promotional hosting packages that also include free domain names if you don’t already have one. Usually you can pay anything from £2.99 – £14.99 per month for a premium package. Other more expensive options are available for larger e-commerce sites that require more demanding packages.
The Cost of Building a Website
Web design is a service, not a product
Looking at your website build as a service will help you understand why it is difficult to put a single price to it.
There is a lot of planning and detail involved
Price will depend on the level of detail and time spent on various features.
Quotes are subjective
You could potentially receive a quote from £1,000 all the way up to £50,000 for the same project requirements.
You can pay for your website build in more than one way
For example, you can go with a fixed bid or hourly payments. With fixed bid, you might pay a one-off price of £6,000. With hourly payments, you could pay someone £50 an hour while they work on your website.
Standards vary from agency to agency
Companies differ in the way they go about building your website. The absence of uniformity in standards will affect pricing.
Other Website Costs – Features and Components
As well as domain, hosting and build costs, you may also have to factor in the price of future development or external plug ins
Cost varies depending on size of site, how much content you need, what the content is and whether you use an agency or a freelancer.
Hourly rates can vary from £10p/h to £50 p/h.
There are many platforms and software available, and you can expect to pay between £300 and £2,000.
Responsive / Mobile site
This can be included as part of the build costs with some agencies, but sometimes it is better to have an individual mobile site and prices can range from £100 upwards. Again this depends on functionality.
License/cost of plugins
This depends upon the individual app or software development costs, or if built from scratch, the rate charged by a freelancer or agency can vary by experience. Plugins can include: News feeds, photo galleries, contact forms and surveys.
This will usually be a monthly cost and will depend on the size of your site and whether an agency or freelancer is being used. Check to see what is included as part of your initial build package.
Website imagery (stock art)
Unless you are a photographer and have your own images, you can usually buy pictures and graphics from sites like depositphotos or Dollar Photo Club.
Marketing / SEO
Some companies will offer a monthly fee of £99 to refine your content, make it more search-friendly and help drive traffic to your site. But with dedicated SEO/Marketing agencies like RocketFish, you can be looking at bespoke solutions that run into hundreds of pounds per month.